Marcato Artists
Marcato Arts is a brand-new performing arts agency providing unique, upscale, and exceptionally engaging live entertainment.
Founded by Jason Lyle Black in May 2025, Marcato represents a small, niche roster of acts with standout artistry and audience engagement.
From one of the most followed violinists on all of social media to a Broadway singer who performs in 32 different languages, each Marcato Artist provides a live experience found nowhere else in the industry.
How It Began
A veteran touring performer himself, Jason Lyle Black knows firsthand the power of audience engagement; Black created, managed, and toured one of the most booked instrumental piano shows in America.
Having always been involved in the business side of his own career—even while represented by other agencies—Black long considered launching his own management agency.
In early 2025, after receiving requests for advice from numerous other touring artists on how to succeed in the U.S. market, Black realized the need for an agency focused on both traditional booking representation as well as artist development, branding, and consulting.
And thus…Marcato Artists was born!
A Unique Model
Marcato Artists is more than a booking agency—we are a full-service artist development, branding, and production house, focused on:
Concept design & show development, focusing on an artist’s “1% factor”
Music arrangements, including custom medleys, tracks, band charts, and more
Patter, story development, and show arc
Live performance coaching, particularly visual movement onstage and audience engagement
Staging design including video content, stage props, etc.
We do this both for our own in-house bespoke shows, as well as for existing artists seeking to amplify their show’s impact.
We have extremely strict standards for our artist roster and do not accept all acts even if they are currently touring in the market. We only accept artists who are among the best among their peers nationally, within their genre.
And the proof is in the pudding—our artists see significantly higher merch sales (as much as 3x-4x the industry average) with theatrical audiences.
With our unique artist development model, presenters often comment on our artists being among the best shows they’ve had in years.
Meet the Team
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Jason Lyle Black
Founder, Owner, & Artistic Director
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Kaitlin Proctor
Agent and Artist Manager
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Hayley Guest
Contract Support & Venue Outreach